An audit of your online presence can help identify gaps in how the brand is presented both visually and in content. Audits frequently include checking for technical website issues. The work streams formed to remedy these gaps normally increase traffic to the site and improve visitor engagement. Taking a step back and performing an audit every two years is recommended to get the marketing team and key stakeholders centered and focused on what is important.
A brand’s reputation encompasses a large segment of its perceived value. In most cases, upon inspection, brands discover their reputation online is tarnished by negative content. This is an inevitable part of being visibly active. Establishing a positive and sustainable search profile is a meticulous process, but one that promises to shield the brand’s value from erosion.
Relevant and engaging content can play a major role in defining a company’s identity. We help ensure that existing content best represents the brand and that the voice and tone of future productions are consistent and well-utilized.
Marketing the content helps nurture prospective buyers through their research process, educating them about their problem, the available solutions, and the best providers of those solutions.