Understanding a brand’s visibility, reach, and gaps is possible through a thorough review of its online footprint. This includes its temperament, preview press mentions, website mentions, and social media discussions.
Understanding a brand’s visibility, reach, and gaps is possible through a thorough review of its online footprint. This includes its temperament, preview press mentions, website mentions, and social media discussions.
Executing a new direction requires a change in processes and workstreams. A strategic change is likely to require cross-departmental recalibration, which is best performed by facilitators who can help steer and communicate the change throughout.
Our market research toolkit helps companies gain a better understanding of new target markets, their size, needs, customer segments, and competitors. From this understanding, an overall approach to establishing a business in the chosen market can be developed.